Social media started out...social. But it wasn't long before the world of online marketers large and small discovered that it was a natural, inexpensive way to spread the word, place links, build rankings, and much more. Just like Google rankings themselves before it, social media was soon faced with a whole movement to manipulate the system for dollars.
And then Blog Catalog's Tony Berkman had an idea. Why not "work the system" for good?
Now, countless bloggers have signed on to use their blogs to raise funds for Donors Choose, an organization that allows donors to choose the particular project they'd like to fund from requests made by public school teachers and administrators across the country.
Donors choose has collected more than $12 million in contributions to benefit school children since its inception. The organization provides a quick and easy way to make a donation while offering enough specific information that donors can know exactly what they're funding and enjoy a personal connection to the project.
There's an even bigger reason to donate to Donors Choose through this post or one of the hundreds (or thousands) of other posts on the subject. Berkman has indicated that if the effort is a success, Blog Catalog will develop a community service page to promote similar events in the future. While every donation counts, the impact of a widespread social media effort to raise funds for charity could be much bigger in the long run. Please take a moment to follow this link and make a donation--every dollar counts! Donate to Donors Choose
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